The first collective brand of tequila at the national level immersed within a designation of origin, providing integral solutions, protected geographical areas. In mid-2013, the interest of the producers was confirmed by the interest of the producers tequila's first collective production and commercialization brand, already currently on a tequila production plant, which gives support, differentiation and commercial positioning to the tequila de huanímaro, but most importantly, gives its “meaning of identity” to the municipality and the region.