Lucha ®

On small family farms, agaveros protect the traditions that make tequila so celebrated around the world. Folklore says some even fight in Lucha Libre, Mexico’s flamboyant professional wrestling. Protected by masks, agaveros fight back whenever tequila is threatened. Now Lucha tequila dons its masks to support their struggle and to honor all the unsung champions who rise from the fields of Mexico to defend her magical spirit.

100% Blue Agave
Available Classes
Blanco, Reposado, Extra Añejo



    Our Blanco takes tequila back to its humble, artisanal roots. It is an unusually smooth sipping experience that balances sweet accessibility with full-bodied agave flavors. It honors El Coa, "The Blue Blade," the young jimador from Michoacan that fought to harvest agave by hand.


    Our Reposado is aged for six months in a proprietary blend of seasoned American and French Oak barrels. Its sweet, slow-cooked, agave body is paired with a dry refined finish. It honors El Tatamar, "The Fighting Flame," the flamboyant defender of mystical agaveros who craft the finest tequilas without science or industry.


    Our Extra Añejo is aged for five years and everything about it is over the top. The sweet fruit flavors are a riot, the color a brilliant gold and the finish is incredibly long and smooth. When you are in the mood for hedonistic luxury, this is your drink. It honors Don Diez, aka "Fighter X." According to legend, he was the first agavero that wore a mask and he fought to protect the tequila homelands from development.

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San Diego CA 92154
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